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Each year on March 8, International Women’s Day is celebrated and supported globally. As a result, all of the world, governments, educational institutions, community groups, professional associations, media and more are getting involved. The day provides an important moment to showcase the world’s commitment to women’s equality. Additionally, it also provides opportunities to launch new initiatives, celebrate women’s achievements and raise awareness.


The theme International Women’s Day 2019 is #BalanceforBetter. It’s hard to put it better than the IWD website has, therefore we offer this direct quote:

The future is exciting. Let’s build a gender-balanced world. Everyone has a part to play – all the time, everywhere. From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence. Balance drives a better working world. Let’s all help create a #BalanceforBetter. 

The IWD stresses that the 2019 #BalanceforBetter campaign runs all year long. In other words, it doesn’t end after March 8 and it calls for YEAR LONG action. You can learn more about International Women’s Day on the IWD website. It is the official go-to for detailed information, guidance, resources and everything else IWD.

Easy ways to get involved:

Strike the #BalanceforBetter pose & post the photo EVERYWHERE:

There’s an official pose? That’s right, there is! Just put your hands out like the photo on the right or the woman in the photo on the top of this page to STRIKE THE #BalanceforBetter POSE! Make International Women’s Day YOUR day as a result! Make sure to share your #BalanceforBetter pic all over your Facebook, Twitter, Instagram and other favorite social media outlets. While you’re at it, feel free to post it on the Mindful Living Network’s Facebook page too. We will share the best ones and there may even be prizes involved as a result….

Wear purple!

Internationally, purple is a colour for symbolising women. Historically the combination of purple, green and white to symbolise women’s equality originated from the Women’s Social and Political Union in the UK in 1908. Purple signifies justice and dignity.  Make sure to wear purple on March 8.

Run your own #BalanceforBetter campaign

One of the greatest ways you can influence how fast gender balance is achieved is by running your own #BalanceforBetter campaign. As a result of your campaign, you will be helping forge a more gender-balanced world. The IWD website offers more tips on how to create your own campaign.

Download the IWD selfie cards and social cards

Use the #BalanceforBetter selfie cards to engage people on social media using #BalanceforBetter and #IWD2019. Similarly, you can also use the  #BalanceforBetter social card templates to make your own IWD social cards. Afterwards, share them on your favorite social media platforms using #BalanceforBetter and #IWD2019.

Download the IWD posters

Download, print and proudly display the #BalanceforBetter posters. For example, post them in the elevator at your office.

Get an IWD resource pack.

IWD resource packs save time and hassle planning your IWD event. They also provide exciting and professional resources for IWD marketing and events. They contain graphics, stickers and posters for example.  Learn more or request your IWD resource pack now.

Plan an IWD event

From concerts and conferences to fun runs and festivals – celebrate International Women’s Day with friends, family or coworkers. Raise awareness, celebrate achievement or rally for change by hosting an International Women’s Day event or attending in one. Search for an International Women’s Day 2019 event to attend, or publish your own. For example, have a get-together for your neighborhood.

Submit an IWD Influencer statement

The IWD is asking chairpersons, CEOs and executive leaders of businesses who actively support women’s advancement to submit an IWD 2019 Influencer Statement. For example, write about you make sure that your business is unbiaes about gender roles and as a result, different genders in the same position feel equal.

Enter the IWD Best Practice Competition

Get snapping with lots of great images or videos of your IWD activity. Submit a 1,000 word case study and you could win big. Entries open April 1 and close May 31. For example, write a case study on how your place of work makes sure gender balances out and as a result, makes the employees happier.

Submit your #BalanceforBetter images

Submit images of your IWD and #BalanceforBetter activity for potential inclusion on the IWD website.


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